Date: July 2015 - Page 2
Tuesday, 14 July 2015
How the new marketing manager can be more successful
As a marketing consultancy firm, we have experienced a variety of different marketing managers; the obsessive compulsive, the sales-orientated, the technology geek, the fly by the seat of their pants kind, and the one's that really only know one or two things and have to wing it the rest of the way.
Marketing managers today have no excuse. Everything you need to know is online and available just by surfing the net. If you want to know how to write a strategy, it's there. If you want to know how to write a press release, it's there. If you need to know how to put together a social media calendar, it's there.
Marketing managers today have no excuse. Everything you need to know is online and available just by surfing the net. If you want to know how to write a strategy, it's there. If you want to know how to write a press release, it's there. If you need to know how to put together a social media calendar, it's there.
Published in
Marketing
Monday, 13 July 2015
6 Traits of an exceptional sales manager
The sales manager is arguably one of the most important people in any office. Often when you are a smaller business, the entrepreneur or CEO doubles as a sales manager, and this can get a company so far, but not all the way.
Published in
Marketing
Sunday, 12 July 2015
10 Lessons I've learned from working with over 300 SMB's
Over the past 16 years, I have worked with more than 300 companies, and over that time there have been a number of things that I have learned simply by listening and observing.
Published in
Small Business Marketing
Thursday, 09 July 2015
Why some women stop other women succeeding
A woman whom I know name called another woman that she doesn't really know a "gold digger" to me this week. I was mortified. Not only was she completely wrong, and she knew it, she was acting out against another woman due to her own personal insecurities and trying to influence another. On top of this, the person she name called is a highly successful business woman who is 100 percent self made and never taken a penny from any male. She lives a highly luxurious life on her own dime and everyone knows it.
Published in
Mellissah Smith
Wednesday, 08 July 2015
Is it business or pleasure? That's the question...
In two weeks, I am travelling to Europe for 14 days of work and a little pleasure. I will be writing stories for Marketing Eye, speaking with potential alliance partners and clients. I will also be interviewing people for speaking opportunities at a conference.
Published in
Management
Tuesday, 07 July 2015
Why the middle man always gets fired!
It's a dangerous position that we all have been in, and you would think that we would learn our lesson but many, like myself, find ourselves prey to being caught in the middle.
Published in
Mellissah Smith
Thursday, 02 July 2015
Reality check: Success isn't all that its cracked up to be
Somehow we got through the end of financial year in Australia. There's a lot to be done to make sure that everything is in order; every box ticked, every invoice accounted for.
My team made that deadline and for that I am thankful. No late nights, just a lot to be considered. My headspace over the past 2 weeks feels like there is so much in there, that it is impossible to take in any more.
I am in strategy phase. What's next? Where to from here? Who is doing what? What does the next 5 years look like? What does the next 10 years look like?
Then of course, what about me? What is going to make my life more fulfilling in the next 5 years? Next 10 years?
It was enough to make me burst into tears.
My team made that deadline and for that I am thankful. No late nights, just a lot to be considered. My headspace over the past 2 weeks feels like there is so much in there, that it is impossible to take in any more.
I am in strategy phase. What's next? Where to from here? Who is doing what? What does the next 5 years look like? What does the next 10 years look like?
Then of course, what about me? What is going to make my life more fulfilling in the next 5 years? Next 10 years?
It was enough to make me burst into tears.
Published in
Mellissah Smith