Date: September 2018

I'm binge watching The Good Wife. I feel almost guilty to say this out loud, but I am and for years I have avoided it because the name of the show and the images they used to sell it wasn't enticing enough. 

You've made it, but what's next. You are a marketing manager with 10 to 15 years experience and all of a sudden you are wondering where do you go from here.

Game on. Marketers have not only had to turn to technology to power their marketing performance and stay clear of traditional marketing methods to a large degree, they now are needing to be more nimble when it comes to the purse strings.

Maud Garcia

Your marketing strategy is the link with your customers. It requires some investment but having a big budget is not the key to its success. An efficient marketing strategy requires everyday work. Our Marketing Eye team has come up with 10 ways to optimise your marketing strategy without spending money:

Like many businesses, there is never enough time to get all the marketing done that needs to be completed, and quite often businesses either don’t have the excess funds to hire a full time marketing executive, or they don’t wish to have another head count.

Marketing

Smart businesses know that a big part of their marketing strategy should be digital. Consumers and businesses are constantly online, with almost 8 in 10 people using social media and over a third of us checking it more than five times a day. With our brain processing an abundance of information daily, our mental filters are on overdrive. As marketers, we need to tackle the problem of how we get our posts to remain in the minds of our audience? Marketing strategy is key, however, that is easier said than done. Marketing consultants offer great insight into strategies and tools to help your business achieve a tailored solution.

At Marketing Eye, we employ a lot of marketers and over the years you learn to refine what type of marketer you look for in a role such as marketing consulting.

It came to my attention that after buying a new building to house our company brand, 'Marketing Eye' on signage at the front of a retail space may not exactly fit into the landscape of the street. 

The most incredible thing happened today. Exactly 3 years since I bought my house, I bought my dream office. 

The tide turns from time to time - that's a fact. When a business is going incredibly well, most seasoned entrepreneurs know that some months will follow that are not living up to their expectations.