Marketing Eye Blog

Marketing Eye Blog

Marketing Eye Blog

A marketing strategy is a company or organisation's long-term plan for achieving the goals they have set.

An excellent marketing strategy is essential for a business to increase sales and gain an advantage over its potential competitors.

The product or service alone will not be able to compete with its competitors unless an effective marketing strategy has been put in place to best influence the consumer.

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To ensure success in a marketing plan, a few steps must be utilised. Having a set structure to follow throughout the campaign will guarantee consistent results as all necessary steps are taken to best address your client's needs. In addition, a successful plan will demonstrate a clear understanding of the customer's needs, desires, psychographics, and demographics and outline how your message will captivate these audiences.

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I started my internship at Marketing Eye when I had just finished my first semester at University. My aim was to find a part-time internship where I would be able to learn and enhance my skills in the professional world. I had applied to Marketing Eye without any expectation of getting accepted for the role. When I received the call of confirmation I was ecstatic, as this was my first achievement in a new country. Marketing has always been my field of interest and so a Marketing internship was extremely exciting.

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If you’re putting a lot of effort into marketing your business, but are failing to see results, you’re not alone. Unfortunately, marketing efforts do not always produce results and many marketing campaigns simply don't hit the mark. Many businesses find themselves wasting time and money using marketing tactics that simply do not work. In the end, it all comes down to the marketing strategy they have developed.

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No Money? No Problem! In this post, you'll find many ways to carry out your marketing activities, even if you're tight on your marketing budget

If you're a business just starting out or a small-sized marketing start-up agency, you may not have the adequate amount to run your marketing plans. However, the good news is that you don't need costly marketing techniques because there are plenty of ways to reach out to your customers without burning a hole in your pocket. 

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Imagine that there is suddenly a digital black out in the whole world: you cannot access your mobiles, laptops or internet. There is no Instagram, Facebook or YouTube. What do you say, will you be able to survive in this world? Will businesses be able to survive since they have made themselves use to the fast-paced environment of this ever-changing world?

No, I don’t think that’s possible!

Technology has made us rely on it so much that one cannot even imagine a world without digital devices. It is the same case for the businesses across the world. Whether it is accounting, analytics or finance, every department is entirely dependent on technology.

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Gone are the days when sidewalks and storefronts were the primary sources of market promotion. In today’s world, traditional marketing techniques are not enough to sustain a brand’s name in the market. Current trends show that most customers flock online for all research and buying.

Following this transition, marketing strategies must be tailored to seamlessly connect with an online audience. For the professional services industry, this transition remains challenging but paramount.

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What is LinkedIn Business Manager?

As the platform with currently over 830 million registered users, LinkedIn has become the primary platform used for professional networking, career development and job seekers to find employment. Due to these reasons, it is important to understand as a business how to use LinkedIn Business Manager as a social media network solution and its features.

LinkedIn Business Manager is a platform where you’re able to focus on managing all of your business’s Ad accounts and Pages in one area. As easy as it is giving the opportunity to have all your ad accounts and pages linked in a single dashboard, you also have the choice to remove them or update them with the tap of a button.

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In a world of saturated markets, innovative Start-ups are the future. Entrepreneurship has spread globally, and start-up businesses contribute to a wave of up-and-coming trends within the industry. While every business starts as a start-up, their internal processes and strategies help their ultimate success. How does this happen?

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There’s no denying the power social media has when it comes to growing your business and building your brand. But you have to realise something: you could have the best product or service in the world but if no one knows about it, it’s peanuts!

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92% of SaaS startups fail within three years. So, if you are looking to start a SaaS company, keep in mind that the odds are not in your favour, and you know, based on that, the market is brutally competitive.You can, however, significantly increase your odds of succeeding by paying attention to what most SaaS companies often overlook.

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A marketing plan is a vital aspect in successfully launching a new product or service. It acts as a blueprint in ensuring your target audience is well educated on your expertise, with the overall aim to generate leads and increase overall sales. All companies are aware of the importance of having a business plan, yet many ignore the plethora of benefits a marketing plan will bring to your business.

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Oftentimes, these terms are used interchangeably…

But they actually mean two different things.

Think of it like this…

You are a military leader and about to go war, you would obviously need to prepare all the necessary machineries, weapons, equipment, troops, and the perfect combat strategy to penetrate your opponent’s defences.

The approach to how you are going to tackle the enemy’s defences will be different for each opponent (your competitors), hence this describes your marketing strategy, it lays the foundation before you attempt to do anything.

So, it is essentially like your strategy on how to win the war with your limited sources and capabilities.

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Every business has defined goals and objectives set in place. Some businesses aim to bring in sales, income, revenue, while some look at achieving clicks, likes, traffic and visitors to a store or a website. Needless to say, there are so many important factors to make note of when drafting a marketing strategy for any business. But the real question to ponder upon is: Are your business goals aligned with your marketing strategy?

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