The digital marketing industry has been changing a lot throughout its history. Therefore, as marketers, we need to adapt to these changes and stay ahead in the race. One of the best ways to do this is to read news sources about marketing. The internet is a massive place with millions of websites; knowing the right resources is essential. But unfortunately, there is a lot of unreliable information that could ruin your business.
Marketing Strategy Blog - Marketing - Page 10
It’s been a tough two years working from home and creating marketing strategies that would absolutely kill it amidst a global pandemic. But now as the situation eases (we’re hoping), us marketers are setting benchmarks for the new year, including goals that make sure our email marketing strategies offer our audiences just what they need, while creating the right ROI for our clients.
When Marketing Eye first started its internship program, it was simply a case of so many people requesting internships and the need for young marketers to learn about their chosen field within a professional setting.
In Australia, 88% of companies are considered as small businesses. If your business doesn't have a digital presence, then you are not exciting the market as nowadays much of our world is online. Marketing your business in the digital world is undoubtedly helping to raise brand awareness and attracting more customers to buy your products. Recruiting marketing experts is critical for companies to grow financially and in terms of their digital presence and visibility.
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You may be involved in creating marketing strategies, marketing services, marketing consulting, but you suck. Maybe you don’t suck but you're scared of sucking, you fear underperforming as a small or large business marketer and that's perfectly fine.
Heights, darkness, bugs, SOCIALISING are amongst the most common fears or phobias people have but you know what is missing from that list of common fears? The fear of FAILING! Why aren’t there more marketing agencies, more millionaire marketers, why aren’t you a good marketer? Because you and many people, fear making mistakes, you fear making a lackluster marketing strategy, you fear miscommunicating yourself during your marketing consultations/marketing workshops, you fear failing.
To keep track of their key performance indicators (KPIs), marketers need help when facing 4.62 billion social media users and the different kinds of posts they create which are spread across 17 different social media platforms. That is not even considering the website traffic and engagement that may come from the 8.5 billion Google searches that occur every day. To provide your clients with clear and accurate results regarding your marketing efforts and their marketing expenditure, platforms have been created to track not only your social media engagement and views but the traffic, sales, and engagement that your website may receive.
In the past year, we have been involved in more than 500 marketing strategies and campaigns across multiple industry sectors including technology, professional services, health, life sciences, manufacturing, logistics and FMCG.
There is a reason why companies that are seeking to grow know that their business needs a marketing strategy. It is simple. You are 313% more likely to achieve your marketing goals with a marketing strategy in place. If these odds are given to you, and a marketing strategy is accessible and affordable, then it’s a no-brainer.
Social media platforms such as Facebook, Instagram, or Snapchat are initially created for sharing memories and connecting families and friends. It has now transformed into a source of entertainment, news, and commercial opportunities. Towards the end of 2021, there were 4.55 billion people who are active on social media. Facebook is the most prominent social networking site, but is that still true in 2022? Facebook interaction on organic content has been on an all-time low, at approximately 2%. Some users have abandoned Facebook and moved to other platforms. Do you think Facebook is a dying Marketing Channel?
When you start out in marketing, you always think the career path will be easy, fun and a bit on the glamorous side. Then when you start, you realize that it isn't easy, fun is for Friday's and there is no glamour in organizing an event even if it is for your favorite fashion brand.
Many don't start in the mail room or doing photocopying anymore, but at an entry level there is plenty of mundane tasks that can often bury our enthusiasm for the career that you are by this point indebted to through your university degree.
While B2B and B2C take different approaches to achieve their business goals, one thing they have in common is that whether it's businesses or end customers, they are both communicating with people. People socialize, and online social media platforms allow them to get connected without time and geography constraints. As is known to all, 2 years of the pandemic has entirely changed the world, more specifically, the way we live, and how things function have gone more digital. Statistics show, by 2025 the number of American online shoppers is expected to reach 291.2 million, which translates into about 88% of the U.S. population.
B2B social media marketing in this case sees no exception. B2B's buying journey doesn’t end after visiting the website and checking the price. Moreover, 84% of B2B executives claim that they use social media to make their purchase decisions while 72% of B2B buyers research products on social media. In 2022, the demand for B2B companies to craft their social media marketing is growing higher than ever. Putting your brands out there and propelling the transitions can promise your businesses a more recognized and engaged future.
In an era of tough local competition and aggressive start-ups, every business wants to gain an upper hand over its competitors. However, imitating your competitors is never a good way to beat your competition. Instead, it can frustrate business owners and confuse customers. Whether you’re currently in the process of starting a new business or already owning one, having a strong online presence is vital for your brand.
The marketing community is always coming up with ways to increase their customer base and market share, and with more businesses resorting to marketing strategies, having readily available and up-to-date information can optimize the business’ overall success. In relation to call-to-action (CTA), promoting your products and services requires the assistance of persuasive tactics.
Here are five persuasive marketing tactics that can prompt action:
Conscious marketing goes beyond how you deliver marketing campaigns and brand awareness strategies to customers. With the rise of #metoo and Climate Change evangelists, companies are being blamed and shamed for their lack of strategy around how to ensure that the entire marketing function adheres to a new code of standards.
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It’s no secret that most people want to tune out of work during the holidays. In part, due to the hard work that kept them busy throughout the year and of course, fatigue from COVID-19 – the gift that keeps giving.
Before the launch of Google’s PageRank, search engines had to find ways to rank websites without relying on on-page content factors. During this period, it was determined that websites containing references and links were found to deliver better quality results than those websites that did not include them. The use of backlinking has become increasingly popular over recent years, having appeared on many sites across all search engines.
According to Search Engine Optimization (SEO) experts, building backlinks is the core of SEO. When your web page contains more backlinks, search engines can boost your site’s visibility and rank due to these efforts. Backlinks are important for SEO as they signal to Google that another website views your content valuable enough for it to link back to its content. Backlinking is one of the many ways SEO can be performed, especially when search engines can infer that your content is valuable enough to rank well on SERPs.
While backlinks also provide an avenue for visitors to find your website, they can reward you in several ways:
Marketing in the digital era is much more complete and multifaceted compared to marketing pre-digitalisation. The way in which we operate on a human level has changed drastically, meaning the way in which we market has adapted to accommodate.
A key player in this change of attitudes and behaviours has been the COVID-19 pandemic. New meaning has been brought to life. Certain aspects of our day-to-day life mean much more to us now than they did pre-pandemic.
Traditional forms of advertising no longer cut it. As we now have a new meaning to life, it means our views and values have changed drastically. What used to be effective in attracting customers no longer is, so what does this mean for marketers?
Marketers now need to start thinking outside the box when it comes to their marketing tactics. In order to outperform traditional forms of advertising, marketers need to get creative and start looking at tasks from new perspectives.
Not sure where to start? Here are our zero-cost marketing tactics that are set to outperform traditional advertising.