The franchise sectors adds more then 10% to Australia’s GDP, this publication recognised how and who built the franchise industry in Australia, from the big names to the lesser known individuals and payed homage to their work. Published by Insomnia Pty Ltd, Frandata is the company that commissioned the inaugural magazine. They needed a partner to be dedicated to the marketing and design efforts, and embarked on Marketing Eye as the outsourced marketing team to help launch the brand.