Tag: advertising
Maximising YouTube Advertising for Professional Services: Thought Leadership and Courses
As we embrace 2024, professional services firms are increasingly turning to YouTube advertising to establish thought leadership and promote educational courses. Let’s explore how to effectively utilise YouTube's platform for these specific goals.
Bridging the Gap Between Marketing Strategy and Implementation: The Role of AI
Today, we’re going at such a pace in business, that it’s no wonder many companies just can’t keep up. I feel like I have whiplash – most of the time! The gap between marketing strategy and its effective implementation is a common challenge faced by many companies and it hinders overall business performance. Despite carefully thought-through strategies, businesses often struggle to translate their ideas into tangible results. This disconnect can be costly, leading to missed opportunities and ineffective campaigns.
Unlocking Opportunities: Advantages of Advertising in Magazines and Trade Editorials for Contact Centres
In the highly competitive era dominated by digital marketing, it's easy to overlook the timeless power of print media. However, for contact centres aiming to establish their presence and reach a highly targeted audience, advertising in magazines and trade editorials can be a strategic move. Let’s study the distinct advantages of utilising print media in your marketing arsenal.
Unlocking the Power of Geofencing Marketing and OTT Advertising: A Comprehensive Guide
Standing out and capturing the attention of your target audience is more challenging now than ever. Businesses are continuously exploring and experimenting with inventive approaches to connect with their customers across various advertising platforms.Geofencing marketing and Over-The-Top (OTT) advertising have emerged as powerful strategies that leverage location-based technology and the rise of streaming services to deliver personalised and targeted content to consumers.
The Power of Storytelling In Marketing Strategy
You spend days and months carving out the perfect marketing plan for your business. It has a clear key message. It targets the correct audience. It has brilliant events for each phase. But it does not work. Why? What did you miss? Before hopping onto another campaign to fix the situation, try looking into something called: storytelling.
The Power of Storytelling in Marketing: How to Craft Compelling Brand Narratives
In the dynamic world of marketing, one timeless and powerful tool has stood the test of time: Storytelling. The art of weaving captivating narratives holds the potential to create deep emotional connections with audiences and leave a lasting impact on their minds. Explore the science behind storytelling in marketing, learn how to craft your own brand story, learn the different elements you need and how to leverage your brand’s story. Discover multiple actionable tips on how businesses can craft compelling brand narratives to engage their audience on a profound level.
How to use TikTok for business: a beginner's guide
TikTok has rapidly become one of the most popular social media platforms in the world, with over one billion active users. Originally designed as a platform for short form lip-syncing videos, TikTok has evolved to include a wide range of content, including dance challenges, comedy skits, and even educational content.
How important is advertising in B2B Marketing
What is B2B Advertising?
As the name implies, Business-to-business advertising refers to marketing products or services to other businesses and organizations. It holds several critical distinctions from B2C advertising, oriented toward consumers.
Why Pay Per Click is relevant when advertising your business
If you’re trying to build awareness or gain exposure for your brand on the search engine, but you don’t know where to start, or you struggle to rank on the top of the result page, Pay Per Click might be the answer for you. Pay Per Click or PPC, is a model of digital marketing in which advertisers pay a fee each time the ad is clicked. So, rather than attempting to earn visits to your website organically, PPC is a way to buy visits to your site.