Tag: content

A marketing plan is a vital aspect in successfully launching a new product or service. It acts as a blueprint in ensuring your target audience is well educated on your expertise, with the overall aim to generate leads and increase overall sales. All companies are aware of the importance of having a business plan, yet many ignore the plethora of benefits a marketing plan will bring to your business.

Oftentimes, these terms are used interchangeably…

But they actually mean two different things.

Think of it like this…

You are a military leader and about to go war, you would obviously need to prepare all the necessary machineries, weapons, equipment, troops, and the perfect combat strategy to penetrate your opponent’s defences.

The approach to how you are going to tackle the enemy’s defences will be different for each opponent (your competitors), hence this describes your marketing strategy, it lays the foundation before you attempt to do anything.

So, it is essentially like your strategy on how to win the war with your limited sources and capabilities.

Marketers are always having to learn, adjust campaigns, and address challenges. Today, marketing is so fast paced that it can be difficult to identify which areas you’ll want to develop to facilitate stronger growth in 2022 and beyond.

Marketers are always having to learn, adjust campaigns, and address challenges. Today, marketing is so fast-paced that it can be difficult to identify which areas you’ll want to develop to facilitate stronger growth in 2022 and beyond. If you’re a marketer who sees the same challenge each year, it might be worth raising this on your radar. However, some challenges can be industry-wide.

Before the launch of Google’s PageRank, search engines had to find ways to rank websites without relying on on-page content factors. During this period, it was determined that websites containing references and links were found to deliver better quality results than those websites that did not include them. The use of backlinking has become increasingly popular over recent years, having appeared on many sites across all search engines. 

According to Search Engine Optimization (SEO) experts, building backlinks is the core of SEO. When your web page contains more backlinks, search engines can boost your site’s visibility and rank due to these efforts. Backlinks are important for SEO as they signal to Google that another website views your content valuable enough for it to link back to its content. Backlinking is one of the many ways SEO can be performed, especially when search engines can infer that your content is valuable enough to rank well on SERPs. 

While backlinks also provide an avenue for visitors to find your website, they can reward you in several ways:

In 2020, our world was flipped upside-down, and our lives changed forever. The COVID-19 pandemic took the world by storm as the way we lived our lives was adapted to a new COVID normal. Stay at home orders were put into place globally, meaning more people were working and studying online than ever before.

In the US, the average adult spends 3 hours and 43 minutes online each day, and the number of digital shoppers in the US rose by 6.4 million between 2019 and 2021. The world is rapidly becoming more and more digital, with the COVID-19 pandemic acting as a catalyst for this increase.

As the digital era begins to take over the world, marketers need to find new ways of keeping consumers engaged. Previous forms of traditional marketing no longer seem fit to keep the minds of digital consumers occupied. It is no longer about creating content that will generate the most views, it’s about creating content that your consumers will see value in, and willing want to engage in.

Twitter is often the forgotten social media platform and it’s the most important one. Twitter has 6,000 Tweets every second which reflects how active users are on Twitter and why your business should make an account today (if you don’t already have one).

In a world saturated with mass advertising, it’s hard to stand out amongst the crowd. Everywhere you look you are met with out-of-home displays, television advertisements, social media promotions – it is integrated in our every-day life! As a consumer, it’s also sometime difficult to recognise and digest every marketing attempt and therefore only the ones that stand out are absorbed. 

If you are struggling to make your mark in your respective industry and are looking for some helpful tips to outshine the competition, have a read of my following 5 suggestions.