Tag: customers

In today’s digital age, social media has become paramount in developing your marketing strategy, a dynamic yet often overlooked aspect of this being social listening; monitoring social media channels for mentions of your brand, competitors, industry, and any other relevant keywords.

A multi-channel marketing approach is a strategy in which businesses use a combination of different channels to reach their customers. This approach aims to deliver consistent messaging and branding across all platforms, making it easier for customers to interact with the company and engage with its products or services.

The content marketing funnel is a proven model marketer can use to attract, engage and convert potential customers. It is a visual representation of the customer journey from the initial brand or product awareness to the final act of making a purchase. 

If you’re putting a lot of effort into marketing your business, but are failing to see results, you’re not alone. Unfortunately, marketing efforts do not always produce results and many marketing campaigns simply don't hit the mark. Many businesses find themselves wasting time and money using marketing tactics that simply do not work. In the end, it all comes down to the marketing strategy they have developed.

Marketing department are renowned for "breadcrumbing" their databases, without even realising it.

If you’re reading this right now, you need some help. Let me guess, you’ve heard the term ‘lead generation’ time and time again, but you’re still not exactly sure what it means? Well don’t worry – I’m here to help!

Before the days of Instagram, iPhones and the internet, marketing was a one-way interaction. Marketing campaigns and advertisements sold us a story that we bought into. It was simple. If we bought the new L’Oreal conditioner, our hair would be perfect. If we took our children to McDonald’s, we’d all be joyful.

I am so caught up in everything to do with technology, I have to be constantly reminded as to why the technology exists - and that is to better serve the people around us. From customers and prospects, to employees and suppliers, our ability to engage, interact and create conversation is imperative to our ability to be more successful.

Artificial Intelligence (AI) is more than a buzzword and over the past couple of years, Salesforce, has been embarking on its next play in adding features to build a smarter, more intuitive solution.

I met with a friend of mine who is an absolute genius. You know the type, a kindof Bill Gates clone that has peculiar habits but is as smart as they come. What struck me as surprising is that he is an avid reader of cold reading books. Surprising because I would have thought that he would think body language books are a bit beneath his 'genius'. Obviously not.

Actually, he reads cold reading and body language books in the dozens. The other week, he bought a whole host of new body language books and has no doubt already read them from start to finish. Sitting with him for a chat is extraordinary because he is so bright, but also because he is absolutely fascinating with his passion for knowing more about why people do what they do. He likes the idea that he can read people which no doubt has made him a lot of money over time. Important if you are in the business of dealing with people and you need to know what they are thinking to make better decisions yourself.