Tag: B2B marketing - Page 2

Digital marketing has been a major component for businesses when they’re marketing their brand in the modern world. One of the best ways to efficiently utilise digital marketing is through the use of social media platforms. Social media platforms such as Facebook, Instagram and Twitter are a productive way to reach your consumer’s market.

The marketing strategy that worked well in 2018/2019, may not be the best course of action in 2021. For a start, the world has changed, buyer habits have become more savvy and the economy has a major influence. As a marketing professional, it is more important than ever to better read the market and all of its dynamics to ensure that previous marketing strategies are challenged and B2B businesses build-out marketing strategies that are going to better connect them with their target audience.

In December I was introduced to Clubhouse. The latest "hot" social media site that everyone is talking about that uses audio-only to connect you and your brand with others and build relationships. The Clubhouse social media platform mimics real-life interactions with no recording of conversations allowed, no option to "save" and once the conversation is done, it's literally gone forever.

At Marketing Eye, we have an entire division that is focused solely on B2B marketing in the technology sector. Having come from a technology marketing background and started my first business solely focused on B2B marketing for some of the world's largest technology companies, it comes as no surprise that technology marketing would be such a huge focus for Marketing Eye.

As we move into the year of 2021, it’s time to ensure that you have all the insights to allow your business every opportunity to succeed. Marketing can be hard with so many moving parts and it is vital to get it right, so you can move in a positive direction. To help your business, here is a list of the top tips for B2B Marketing for 2021.

Go-to-market strategies that are well thought through, strategic by nature and research backed have a higher likelihood of success than those that rely on adhoc marketing tactics or old methodologies. Having a good example of a go to market strategy will ensure that you learn from other companies successes and failures, while endeavouring to develop a go-to-market strategy that is aligned to your product launch goals.