Marketing Eye Blog

Marketing Eye Blog

Marketing Eye Blog - Marketing Category

If you’re trying to build awareness or gain exposure for your brand on the search engine, but you don’t know where to start, or you struggle to rank on the top of the result page, Pay Per Click might be the answer for you. Pay Per Click or PPC, is a model of digital marketing in which advertisers pay a fee each time the ad is clicked. So, rather than attempting to earn visits to your website organically, PPC is a way to buy visits to your site.

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We have seen a significant shift from traditional marketing to an integrated marketing approach in recent years. As an important aspect of integrated marketing communication, Public Relations or widely known as PR enables businesses to reinforce their advertising message effectively in an authentic manner. Developing a PR plan is an essential part of marketing strategy and a powerful management tool for companies to connect with target audiences, make connections within the community, creating brand awareness, and building its brand image.

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Technology is the future of everything. Similarly, Marketing is a need of every business. There is an incredible amount of competition with the rising number of tech firms. Each company must bring their best game forward in terms of marketing to attract and grow in this competitive environment.

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June is over, which means the new financial year has officially begun. It can be difficult having a business grow organically, but marketing strategies have continued to evolve and are crucial to helping a business grow. A helpful marketing strategy has the capacity and capability to assist with the acceleration of your business’ growth in the new financial year. Read further to find out how marketing strategies can help your business.

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Marketing for accountants is a unique challenge. The preconceived idea that people have of accounting firm is difficult to overcome since people won’t choose to engage with their accountant until they have too. When they do have to choose an accountant, they might not shop around to find the best solution, instead going with what is close or what they already know through experience or recommendations from friends and family. Many people will choose an accounting firm and stick with them.

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Electronic Direct Marketing (EDM) is a form of digital marketing that is implemented by many companies to aid in the promotion of their brand and products to potential customers groups, aiming to build customer relationships, generate leads and increase sales. Email marketing has had such a strong influence on marketing strategies with EDM’s generating 174% more conversations then social media. “What’s the difference between EDM and email marketing”, you may ask. EDM marketing strategies don't only solely focus on email, but rather cover many other angles of marketing. An EDM marketing strategy is more comprehensive, it integrates various forms of media and strategies including social media, offline advertising, pay-per-click advertising and more.

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A positive customer experience promotes loyalty, helps you retain customers, and encourages brand advocacy. When providing customers with great customer experience, they are likely to purchase more, become loyal and share the experience they had with their family and friends, yet so many do not know how to give a great customer experience to the consumer. Customer experience is an essential part of a business, as business does not exist without its customers.

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No matter how big or small your business is, a well-developed marketing strategy can go a long way in turning your brand into a successful one. But in today’s competitive world, how do you get your brand’s marketing strategy to stand out from that of your competitors? Do you think you’re doing enough but still don’t see the results you desired? If you’ve nodded your head in agreement, then you’re looking for something more than just a basic marketing plan. Worry not. We’ve got you covered.

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Email marketing may be an old form of digital communication, but do you know that it consistently helps businesses deliver better ROI than many other marketing channels? Email marketing is the process of targeting your existing and prospective customers through email. It is a form of digital marketing as well as direct marketing which uses email to reach out to your business’s customer list and make them aware of new products, special offers, discounts, and other services your business offers.

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Social media marketing and its exponential growth is not new knowledge in the marketing industry. It is also no secret that influencer marketing is an effective way to increase brand awareness. The use of influencers across various platforms like TikTok, Instagram, Twitch, YouTube, and more are growing. Marketers have been tapping into their potential to drive eCommerce sales and brand awareness. While earlier the main users of influencers were primarily B2C’s, the environment is changing with B2B’s beginning to realise the ability to drive new focus and engagement with this form of marketing power.

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The days of using simple techniques to climb to the top of Google's search results are long gone. Google strives to improve its search algorithm to provide visitors with the best possible search experience. This refers to search results that direct visitors to websites that have the most relevant and high-quality content and that can be done through the implementation of SEO.

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Funnel marketing is a marketing strategy to see, identify, and evaluate the number of audiences captured in the travel process, from not knowing the brand of a business, to deciding to buy its products. This strategy is very important to understand, especially for people who run a business.

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The construction industry is growing and evolving each year making it an extremely cutthroat and competitive market. However, there are many companies which are seeing increased sales and better customer relationships during this time. These are the companies who avoid making the mistake of cutting costs. Instead, they spend money to improve customer relationships, establish a niche market and implement quality materials and equipment into their projects. In turn, these companies still end up making a significant profit as customers can see their efforts, therefore creating trust that the construction company will provide the customer with quality service.

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