In the dynamic world of marketing, one timeless and powerful tool has stood the test of time: Storytelling. The art of weaving captivating narratives holds the potential to create deep emotional connections with audiences and leave a lasting impact on their minds. Explore the science behind storytelling in marketing, learn how to craft your own brand story, learn the different elements you need and how to leverage your brand’s story. Discover multiple actionable tips on how businesses can craft compelling brand narratives to engage their audience on a profound level.
Generation Z is the most digitally sophisticated generation in history, they are a powerful group who will dictate the consumer environment for decades to come. Understanding and focusing on Gen Z is essential for organisations looking to prosper in the digital era due to their distinct preferences and behaviours. We will examine significant insights, approaches, and practical advice to help you interact and connect with Gen Z, foster brand loyalty, and maximise your marketing initiatives. This guide will provide you with the tools to reach out to Gen Z in a way that resonates with them, whether you're an established brand or a new entrepreneur. This will enable you to increase the number of people who visit your website and expand your business.
With the emergence of new social media platform Threads, B2B brands are scrambling to connect with their target audience and see if this new platform has the ability to take over from Twitter. To make the most of this platform, it's essential for B2B marketers to develop effective marketing strategies that maximise visibility, engagement and build brand awareness. While their 30 million new accounts are impressive for any startup, the reality is that it can have the same fate as other social media platforms like Clubhouse dying out before getting the momentum of longevity. There is a lot of fatigue with social media especially with platforms that copy others. Even so, you can follow @marketingeye with this handle on Threads. Here are the top 10 marketing ideas for B2B brands to successfully utilise Threads and integrate as part of your social media marketing program.
Customer Acquisition Cost (CAC) is a critical metric for marketing managers, providing insights into the effectiveness and efficiency of their customer acquisition strategies. However, traditional CAC calculations often rely on assumptions that may not fully capture the complexities of modern marketing. In this article, we explore new approaches to CAC calculations, debunk common assumptions and highlight essential tools that can enhance accuracy and inform strategic decision making.
Time is of the essence as a marketing manager. However, the ever increasing demands of the digital age can often leave you feeling overwhelmed and stretched thin. The good news is that artificial intelligence (AI) is revolutionising the marketing landscape, offering powerful tools that can streamline processes and give you back valuable time. In this article, we will explore how AI can help you reclaim up to 50% of your time, showcasing top AI tools such as Robotic Marketer, ChatGPT and others that are reshaping the way marketing managers work.
Picture this: you're browsing through a sea of advertisements and suddenly, a marketing campaign catches your eye. But what sets it apart from the rest? The secret ingredient is good manners! Yes, you read that right. In this click bait blog, we reveal the surprising power of politeness in marketing and how it can skyrocket your business to new heights. Brace yourself for a game changing approach that will leave your competitors in awe!
When it comes to building a successful marketing team or being a digital marketing consultant, technical skills alone won't guarantee extraordinary results. Emotional intelligence (EQ) plays a crucial role in driving collaboration, empathy and effective communication within your marketing department. To ensure you hire marketers who possess the right EQ competencies, it's essential to ask the right questions during the hiring process. As a marketing firm, EQ is more essential than IQ and exploring why this is significant in marketing is critical to how a job interview is conducted.
While the potential of artificial intelligence (AI) to provide stronger data driven marketing strategies is widely acknowledged, many marketing teams still hesitate to fully embrace AI due to fear and uncertainty of what AI means to their jobs. The push back internally at Marketing Eye from marketers afraid that AI will take their jobs or a feeling of "cheating" has been a challenge to overcome, but once AI has become familiar with a marketers day-to-day job, they embrace it and learn to use it in a way that improves their job satisfaction.
As we will explore the common fears surrounding AI adoption in marketing teams and for marketing consultants, and shed light on how overcoming these fears can unlock the true potential of AI for scaling marketing operations, we must first acknowledge that a shift in mindset is critical to better marketing performance.
You can lead a horse to water, but you can’t force the horse to drink it. Many forward thinking entrepreneurs have embraced AI and shared with their teams new ways in which to improve productivity and outcomes, but push-back is greater than many think.
As a marketing agency owner, I was the first to get my team to get onboard with ChatGPT in November last year. Imagine how surprised I was that in January, many had said “we haven’t gotten around to having a look at it”.
Scaling campaigns successfully is a paramount objective for businesses aiming to reach broader audiences and achieve substantial growth and something that all marketing consultants should be taking seriously. To embark on this ambitious journey, marketing consultants must navigate a complex landscape of strategies, tools and variables that can make or break their efforts.
PR has come a long way in the past decade and certain campaigns have managed to capture our attention, leaving a lasting impact on the collective consciousness due to their creativity and strategic PR campaign execution. As we reflect on the past decade, it becomes evident that there are exceptional PR campaigns that have stood out amidst the noise and captivated audiences around the globe. These campaigns by public relations consultants demonstrate the power of strategic communication, innovative thinking, and the ability to connect with the public on a profound level.
The competence of marketers plays a pivotal role in determining the success and return on investment (ROI) of marketing efforts. As the marketing landscape evolves and becomes increasingly complex, understanding the competency levels of marketers becomes crucial for businesses aiming to maximize their ROI.
Advertising campaigns have the power to captivate audiences, inspire emotions, and leave a lasting impact on society. From timeless classics to contemporary masterpieces, these campaigns have left an indelible mark on popular culture and transformed brands into household names. Through compelling storytelling, memorable slogans, and groundbreaking techniques, they have successfully connected with audiences on a deep level, transcending the realm of mere marketing to become cultural phenomena. This topic explores the top 10 most effective advertising campaigns of all time, showcasing the creativity, strategy, and resonance that set them apart.
Having worked with SAP, Mitel and Oracle companies globally, there have been significant differences between which companies grow and those that are stagnant. As companies strive to be competitive and meet the evolving needs of their clients, effective marketing strategies play a pivotal role in capturing attention, building trust and generating leads. Offshoring is now the norm so IT managed services companies that once focused on price are now finding the market very different.
In the realm of marketing, where innovation and adaptability are essential, effective leadership plays a pivotal role in driving success. However, even the most accomplished marketing leaders face personal challenges that can significantly impact their professional journeys. The importance of resilience in navigating these obstacles and fostering strong marketing leadership despite the trials one may encounter will be explored by this topic. It delves into the experiences of marketing leaders who have confronted personal challenges head-on, highlighting their stories of resilience and fortitude. It sheds light on the profound impact that personal struggles can have on professional growth, and how embracing resilience can fuel personal development, elevate leadership skills, and inspire teams.