Tag: branding - Page 14
Friday, 27 May 2011
Get A Whiff Of This...
Sitting on Wooloomooloo Wharf yesterday afternoon, watching the sun go down with a television journalist from the ABC, our discussion turned to consumer behaviour and creating demand for products that become a must-have in our everyday lives.
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"BO (Body Odour) was a thorn developed by marketers to sell powders and deodorants," she said.
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"BO (Body Odour) was a thorn developed by marketers to sell powders and deodorants," she said.
Published in
Small Business Marketing
Friday, 20 May 2011
A way to remember Adelaide
Never thought that having an odd sign on a door would make a destination so memorable. Everyone in the ladies restroom at Adelaide Airport when I was there were in fits of laughter about a sign that may imply that visitors drink toilet water. Now, really... has anyone ever had a glass of toilet water in lieu of clean water out of a tap?
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Published in
Marketing
Sunday, 08 May 2011
I Love America
Having travelled many times to the United States over the years for both business and pleasure, I have to say, that I have fallen in love with it all over again.
My recent travels were meant to be educational, and they were, but they also ensured that I revisited my old stomping grounds, reunited with friends that I hadn't seen in years and had new and exciting experiences that I will never forget.
It does help that the first time I went to the United States the dollar was 57c to every AU$1 dollar. Not ideal. Today, it sits nicely at $1.08 which pleases me no end and has definately aided in bringing back the passion I have for travelling to their great country.
My recent travels were meant to be educational, and they were, but they also ensured that I revisited my old stomping grounds, reunited with friends that I hadn't seen in years and had new and exciting experiences that I will never forget.
It does help that the first time I went to the United States the dollar was 57c to every AU$1 dollar. Not ideal. Today, it sits nicely at $1.08 which pleases me no end and has definately aided in bringing back the passion I have for travelling to their great country.
Published in
Marketing
Tuesday, 03 May 2011
Out with the old, in with the new
It takes a brave person, to throw something away and replace it with something new. Look at your cupboards at home. When was the last time you threw out your favourite jumper, even though it has holes in it?
Sometimes a website can be a bit like that. You get used to seeing it. It brings you in a number of inquiries. Search engine optimisation looks pretty good compared to most of your competitors. So, what makes you throw it all away?
Sometimes a website can be a bit like that. You get used to seeing it. It brings you in a number of inquiries. Search engine optimisation looks pretty good compared to most of your competitors. So, what makes you throw it all away?
Published in
Website Development
Tuesday, 19 January 2010
The little blue box – when marketing is a gamble
Aaaahhh! The little blue box. Every girls dream. Tiffany’s has created a brand that has thousands of people paying a fortune for a stainless steel keyring with its logo on it, just to get the little blue box and any item that is remotely affordable with a Tiffany’s stamp on it.
Published in
Marketing
Sunday, 28 February 2010
Small businesses become big businesses on twitter
It’s true. Twitter is addictive. I can attest to that because I can’t go a day without looking at it, sending numerous tweets and then racing to my google analytics account to see what the response is.
Published in
Marketing
Thursday, 18 February 2010
When Brands Don’t Deliver On Their Promise
On a trip to the supermarket after work yesterday to buy a few groceries for dinner, I discovered something I wish I had not.
Published in
Marketing
Wednesday, 10 March 2010
The world is our oyster
Having a go is very Australian and since my short stay in Paris, I have realised just how much Australian’s really are ‘having a go’.
Published in
Small Business Marketing
Thursday, 25 March 2010
Melbourne’s racing into Grand Prix fever
This morning, I woke up to the sounds of vroom, vroom, vroom and instantly, I thought I could smell burning rubber.
Published in
Management
Sunday, 11 April 2010
The pens not even dry
Something strange is going on. A lot of successful business people say that there comes a time in your business life cycle that it either plateaus or the business fires with the injection of new products or services.
Published in
Management