Tag: brisbane

Having started the year with more enthusiasm than ever before, we are embarking on deploying ways in which to best market our business in 2021. Like any good marketer, I thought I would share a few ways in which we will be marketing our business in the year ahead.

It’s coming down to the pointy end of the year and like many marketing agencies, we are endeavouring on a journey of self-discovery. We have our best team of marketing consultants, all whom share the same values and enhance our company culture in place, but as any good marketing team, we are hellbent on being the best marketing consultants in our perspective Melbourne, Sydney and Brisbane regions in 2021.

Most companies don't have a business plan, so it's hard to expect that they would have a marketing strategy. But most companies just get by. Do you want to be "most companies" or do you want to be a shining star?

It's that time of year when entrepreneurs, business leaders and marketing professionals re-evaluate their businesses on multiple levels. The market has changed and with this fluid transformation companies are needing to draw on data, research and experience to navigate the future.

When it comes to employee appraisals, it is important for the appraisee to look at industry standards, benchmarking and peer group feedback. It's not just managers that know what is happening on the floor and numbers are can never truly reflect an employees contribution to an organisation.

Every marketer has tricks up their sleeve. If they didn't, they are not trying hard enough. Having been a marketing consultant for many years, I have had the pleasure of rolling up my sleeve and showing the world (well, mostly people in Melbourne, Brisbane and Sydney) how they too can use some of the tricks of the trade to accelerate their marketing reach.

Every top-notch marketer knows that they as good as they may be, they will never know it all. It's impossible. Marketing is changing every day. Reading sentiment of target markets change rapidly. What is good today, may not be good tomorrow and so on.

But there is a list of things that brilliant marketers do that really make them standout from the the rest.

When a problem arises in business, there are many ways to tackle it. When it keeps happening, that's when you need to take stock and re-think what you are doing. That's what one company did and the results were astounding.