Tag: EDM

To excel in digital marketing, continuous strategy reassessment is imperative. Conventional methods are giving way to innovative, personalised approaches, especially in email marketing. Emails, once simple outreach tools, now create direct, personal connections, standing out in the inbox for brand loyalty and meaningful interactions. Unlike broader social media, emails are tailored conversations, remaining reliable for driving engagement and conversions.

Electronic Direct Marketing (EDM) is a form of digital marketing that is implemented by many companies to aid in the promotion of their brand and products to potential customers groups, aiming to build customer relationships, generate leads and increase sales. Email marketing has had such a strong influence on marketing strategies with EDM’s generating 174% more conversations then social media. “What’s the difference between EDM and email marketing”, you may ask. EDM marketing strategies don't only solely focus on email, but rather cover many other angles of marketing. An EDM marketing strategy is more comprehensive, it integrates various forms of media and strategies including social media, offline advertising, pay-per-click advertising and more.

Email marketing may be an old form of digital communication, but do you know that it consistently helps businesses deliver better ROI than many other marketing channels? Email marketing is the process of targeting your existing and prospective customers through email. It is a form of digital marketing as well as direct marketing which uses email to reach out to your business’s customer list and make them aware of new products, special offers, discounts, and other services your business offers.

What Is Email Marketing?

Email marketing is one of the most used direct marketing tools to promote your products & services via email. Many people believe email marketing is dead, but it is still usable and offers excellent benefits. Not utilising email marketing in your marketing strategies is a disservice to yourself and your business.

In the last decade, marketers have had to overcome a wide range of shifts in marketing and advertising strategies and take advantage of technological disruptions. However, the last year has fundamentally demonstrated the adaptability and effectiveness of digital marketing strategies on a whole new level. Given that the COVID-19 global pandemic has drastically transformed how we communicate and interact with each other, businesses are having to learn how to accommodate for the “new normal”. Although there is a long journey ahead in the road to recovery, extended lockdowns & the ongoing pandemic continues to push marketers to pursue steady and reliable strategies to engage and connect with consumers and companies alike.