Tag: image
Wednesday, 03 June 2015
Kardashian Inc. A brand icon
It's known as the 'Kardashian Effect and is described by the Urban Dictionary as βThe practice of caring about D list celebrities who have no talent and contribute nothing to society.β At first glance that may seem correct when talking about Kim Kardshaina, but look a little deeper and it couldn't be further from the truth.
There is another more positive way at looking at the Kardashian phenomenon, and that is to examine what the Kardashians did to build their image empire.
There is another more positive way at looking at the Kardashian phenomenon, and that is to examine what the Kardashians did to build their image empire.
Published in
Marketing
Thursday, 06 November 2014
5 ways to protect your image
Image is a funny thing. Who we are or what we perceive ourselves to be, may not align with the perception of others. This has been precisely the case with certain ethnic groups this year. Due to circumstances beyond their control, they have been vilified, put upon and generally admonished just for being who they are.
And it seems, at this point, there is no way back. For moderate Muslims, Islamic State is causing an identity catastrophe: their image has been tainted. They are in crisis management.
Published in
Marketing
Thursday, 22 April 2010
100 ways to improve your small business marketing β Part 3
Itβs Thursday and there is still quite a few to go. Why not try these tips?
Published in
Management