Marketing Entrepreneurship Business Blog for SMB's

Marketing Entrepreneurship Business Blog for SMB's

Tag: IT

Expanding into the US market can be an exciting and transformative journey for Australian technology companies. After all, the United States offers a vast and dynamic market with immense growth opportunities. However, entering a new market can also present challenges and complexities that require careful consideration and strategic planning. For example, cultural differences and consumer preferences may vary significantly from the company's home market, demanding localised marketing approaches.

Published in Marketing

What exactly is digital transformation, and how does it help your company? If you weren't aware of it, digital transformation is defined as how well organizations can keep up with the rapid expansion of digital technologies and how they adopt them.

Published in Marketing

My husband is a software engineer, well he is many things; a great dad, a fantastic husband and well if I’m 100% honest a total nerd. A tech head and code developer at heart, he often sees the world in black and white, a series of 1’s and 0’s while I’m much more emotive,

Published in Marketing
Catalyst, a non-profit organisation providing research services into women in the workforce recently reported that females made up only 16.3% of CEO positions and 34.1% of senior management positions in 2016.

Being a young woman with high hopes in business and seeing these kinds of statistics is both disheartening and motivating. On one hand, it pushes you to think “I can do this, I can really make a difference”, then some days you see the number of male figureheads of a company or even the country, shake your head and wonder if it’s worth it (pro tip: it is).
Published in Guest Blog
Wednesday, 14 April 2010

IT firms hang on in wake of GFC

New-Andrew-Thomas_small

The IT industry is buying less hardware, says Andrew Thomas

It’s been a year of mixed fortunes for IT businesses.
It’s sad but true. Some people, no matter what good intentions they have, will never be successful.
Published in Marketing