Tag: marketing strategy - Page 9

To ensure success in a marketing plan, a few steps must be utilised. Having a set structure to follow throughout the campaign will guarantee consistent results as all necessary steps are taken to best address your client's needs. In addition, a successful plan will demonstrate a clear understanding of the customer's needs, desires, psychographics, and demographics and outline how your message will captivate these audiences.

I started my internship at Marketing Eye when I had just finished my first semester at University. My aim was to find a part-time internship where I would be able to learn and enhance my skills in the professional world. I had applied to Marketing Eye without any expectation of getting accepted for the role. When I received the call of confirmation I was ecstatic, as this was my first achievement in a new country. Marketing has always been my field of interest and so a Marketing internship was extremely exciting.

If you’re putting a lot of effort into marketing your business, but are failing to see results, you’re not alone. Unfortunately, marketing efforts do not always produce results and many marketing campaigns simply don't hit the mark. Many businesses find themselves wasting time and money using marketing tactics that simply do not work. In the end, it all comes down to the marketing strategy they have developed.

Imagine that there is suddenly a digital black out in the whole world: you cannot access your mobiles, laptops or internet. There is no Instagram, Facebook or YouTube. What do you say, will you be able to survive in this world? Will businesses be able to survive since they have made themselves use to the fast-paced environment of this ever-changing world?

No, I don’t think that’s possible!

Technology has made us rely on it so much that one cannot even imagine a world without digital devices. It is the same case for the businesses across the world. Whether it is accounting, analytics or finance, every department is entirely dependent on technology.

Gone are the days when sidewalks and storefronts were the primary sources of market promotion. In today’s world, traditional marketing techniques are not enough to sustain a brand’s name in the market. Current trends show that most customers flock online for all research and buying.

Following this transition, marketing strategies must be tailored to seamlessly connect with an online audience. For the professional services industry, this transition remains challenging but paramount.

92% of SaaS startups fail within three years. So, if you are looking to start a SaaS company, keep in mind that the odds are not in your favour, and you know, based on that, the market is brutally competitive.You can, however, significantly increase your odds of succeeding by paying attention to what most SaaS companies often overlook.

Every business has defined goals and objectives set in place. Some businesses aim to bring in sales, income, revenue, while some look at achieving clicks, likes, traffic and visitors to a store or a website. Needless to say, there are so many important factors to make note of when drafting a marketing strategy for any business. But the real question to ponder upon is: Are your business goals aligned with your marketing strategy?

As marketers, when creating a strong marketing strategy, the need to dive deep into all the components of the strategy including sales is paramount. There has long been a challenge that sales and marketing don’t talk enough to each other, and no marketing strategy is effective without understanding the sales process and in particular, sales enablement and the role it plays in reaching key goals.

Customer loyalty is one of the most essential elements in marketing. Customer loyalty schemes generate an observant, long-term relationship between customers and the business. In other words, loyalty schemes are designed to maintain existing customers to stay and keep purchasing goods from your business. This blog discusses whether loyalty schemes are effective for business growth.

Recently, I came across a famous fast food chain billboard which was promoting its newly launched product. A thought came across my mind as to why these multinational brands are using such old traditional ways of advertising to promote their new product as these would be better advertised on social media than on billboards. That’s when I saw the small symbols of Facebook, Instagram, Twitter, and YouTube on the billboard, and it suddenly struck me the main focus of the billboard was to direct the customers toward their social media platforms. This made me realize how traditional and digital media can co-exist in the same environment.