Tag: marketing trends

Marketing trends keep changing by the hour and it is so important for the marketers to have their finger on the pulse of these trends. Throughout the years, marketing strategies have undergone a significant transformation to keep pace with evolving consumer behaviours and the emergence of new platforms like Threads and TikTok. To understand how these platforms impact the client behaviour and demands, and their influence on marketing, let’s study the evolution of marketing strategies. This way, we can also embrace new marketing platforms and understand why data-driven insights are crucial for achieving marketing effectiveness.

Social media has transformed how businesses connect with their target audience, and staying updated with the latest trends is crucial for marketers looking to optimize their strategies. As we enter 2023, it's essential to identify the emerging trends that will shape the landscape of social media marketing. As we reach the halfway mark of 2023, it's crucial to keep an eye on five key trends that are expected to have a significant impact for the rest of the year, highlighting their significance and providing insights on how marketers can leverage them to drive their brands forward.

Whether you're a startup or an established business, it's crucial to keep up with the latest marketing trends and adapt to an ever-changing market landscape. With the rise of globalisation and the increasing number of businesses entering the market, competition has become fierce as each business strives to gain a competitive advantage and stay ahead of the curve.

Social media marketing and its exponential growth is not new knowledge in the marketing industry. It is also no secret that influencer marketing is an effective way to promote brand awareness. The use of influencers across various platforms - TikTok, Instagram, YouTube and more - are growing and marketers have been tapping into their potential to drive eCommerce sales and brand awareness. While earlier the main users of influencers were primarily B2C’s, the environment is changing with B2B’s beginning to realise the ability to drive new focus and engagement with this form of marketing power.

As we are about to farewell this working year, with just a few days to go until Christmas, what better time to have a look at what is coming at us in 2017! As technology keeps moving at warp speed we love the challenge of keeping on top of the latest, so here’s our little sneak preview of the key marketing trends for 2017.