Tag: pricing strategy
Thursday, 09 February 2023
How Does Price Impact Marketing Strategy in B2B Industries?
Price is a critical factor in any marketing strategy, and B2B industries are no exception. The pricing strategy adopted by a B2B company can have a significant impact on its marketing efforts, customer acquisition, and ultimately, its bottom line.
Published in
Small Business Marketing
Friday, 15 January 2021
The best go-to-market strategy examples
Go-to-market strategies that are well thought through, strategic by nature and research backed have a higher likelihood of success than those that rely on adhoc marketing tactics or old methodologies. Having a good example of a go to market strategy will ensure that you learn from other companies successes and failures, while endeavouring to develop a go-to-market strategy that is aligned to your product launch goals.
Published in
Marketing