Tag: rebranding

The app formerly known as Twitter, now called "X", is undergoing a rebranding and transformation. The goal of this shift, led by CEO Linda Yaccarino and Elon Musk, who purchased Twitter in 2022 for $44 billion, is to turn Twitter into a super-app, similar to China's WeChat. The app aims to become an all-encompassing platform that offers various services and features beyond traditional social media functions.

Effective branding plays a pivotal role in establishing market leadership and communicating a company's value proposition especially in the transportation sector where customers see the brand in shipping yards and on the road. Melbourne Container Transport, under Jodie Lightowler stewardship, after years of limited branding investment, she recognised the need to recalibrate its marketing and branding strategies.

A rebrand is the process of changing how a company or product is perceived. It can include the reinvention of everything from a brand’s name and tagline, its logo and visual identity to its website and marketing collateral. When you first start a business, branding is likely to be the last thing on your mind.

Your company has changed, it's evolved and moved into different market segmentations and now it's time to re-think your brand. Does this re-branding thought process sound vaguely familiar? Does it apply to your business?

It takes a brave person, to throw something away and replace it with something new. Look at your cupboards at home. When was the last time you threw out your favourite jumper, even though it has holes in it?

Sometimes a website can be a bit like that. You get used to seeing it. It brings you in a number of inquiries. Search engine optimisation looks pretty good compared to most of your competitors. So, what makes you throw it all away?