50 reasons why you need a marketing strategy
50 reasons you need a marketing strategy:
- Provide your organisation with that much needed edge over your competitors
- Help to develop goods/services with best profit-making potential based on market receptiveness
- Creates a blueprint for all marketing activations aligned to business goals - so everyone is on the same page
- Assist in helping discover areas affected by organisational growth and thereby assist in creating an organisational plan more focused on the customer
- Sorts through competitor knowledge and insights, and delivers best-practices to out-compete through smart marketing initiatives
- Ensures that you have the right resources internally and externally to deliver on marketing requirements
- Helps redefine your sales message and make it more targeted to your audience
- Ensures that advertising doesn't stand alone and is integrated into other marketing inititiatives
- Brings your content strategy to the forefront and highlights not only what platforms that will be used, but also the best channels to achieve specific content goals
- Provide the business with focus and direction by identifying the best opportunities worth pursuing as well as the threats to be avoided
- Identify tools that the company can effectively use to beat the competition and gain greater market share
- Differentiate a company from competition by identifying a unique selling proposition
- Tell your brand story how it should be told
- Translate the company vision and mission objectives into effective marketing initiatives
- Serve as foundation for all your communication campaigns with set key performance indicators
- Improve the effectiveness of the marketing message to customers and partners
- End second guessing and assuming, as it allows you to make decisions based on fact, analysis and experience. The use of data science is a game-changer.
- Create consumer preference for the brand
- Help you reach your target audience, boost your customer base, and ultimately, increase your bottom line
- Help to gain a competitive advantage
- To build brand awareness in the market with repetitive marketing activations that constantly keep your brand top-of-mind
- Stop you wasting time and money on marketing that you are not sure whether or not it works or is effective
- Seek to identify not only your current customers, but perspective one's too
- Creative edge and help curate a distinguished personality in the market.
- Spend your budget wisely based on solid decisions
- Increase market share
- Help the company to carve a niche in the market with a distinguished brand identity and the offerings of the products
- Ensure that you are not missing important parts of the marketing mix
- Know what your business is and why these are benefits others
- Documents your revenue model and how it is directly aligned to sales and marketing performance
- Have a guide for your marketing plan and budget
- Give your team no-excuses to not be successful
- Know how you stack up against the competition
- Allow you to work "on" the business and not "in" the business
- Coordinates employees towards a goal that a business aims to achieve at that particular time
- Divide work into small manageable tasks
- Have certain duties attached to each stakeholder
- Help determine your target market
- Reduce your expenditures and yield higher profit
- Ensure that your business is not falling behind when it comes to implementing new ways to market your business
- Generates ideas and brainstorming sessions with your team, which often bring to the forefront better decisions on what should be in your marketing strategy
- Build out a public relations program that incorporates not only getting media exposure but also mindshare with journalists on platforms such as Twitter
- Help your business move from strength to strength
- Help your customers build stronger bonds and emotional attatchements with your brand.
- Helps you get your name and brand out there and that helps draw customers and make sales
- Form long term and short-term goals for the company with specific timeframes around delivery
- Better define the marketing mix needed to connect with customers and create memorable customer experiences
- Implement the vision of the organisation
- Forces you to formulate and articulate your thinking about your customers, your product, and how you bring those two things together
- Help you organise your time and your priorities
- You need a Marketing Eye!
Written by: Seina Yamasaki, Marketing Intern from Japan.
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