Is it time to add NFT’s to your marketing future?

Date shows that Millennials as well as collectors who earn over $100,000 are mostly interested in purchasing an NFT. Respectively, 36% of them intend to buy a song, 35% of them are interested in digital artwork, and 33% of respondents are keen to pay for videos. So far NFT content has generated $95 million in 2020, which clearly indicates that this technology is reshaping how brands operate marketing campaigns on digital media.

The most appealing point is that NFT technology creates an innovative customer experience when digital users surf online. Through creative and original content businesses are able to attract audience attention which increases brand awareness. Suppose other users imitate original content, the more popular the content becomes that it measures. Due to the algorithms of social media platforms which align with organic content, original content created would gain higher value when it goes viral.

A recent TikTok video is a great example, where a man dancing in a mirror went viral due to his hilarious dancing and because the video was new and original content. The popularity of this video inspired many users to copy his dancing, and his original video gained exposure across different social media platforms. The same happens with NFTs. An NFT becomes valuable due to its uniqueness and innovation. The more popularity of original content garners, the more value it gains.

How to understand NFT marketing?

Since most marketing has been online in recent years, NTFs cannot be ignored when promoting a business on digital channels.  NFTs create their unique attributes, and the scarcity and uniqueness leads to a social power for collectors when they show their unique collection to others. In other words, NFTs bring scarce equity for collectors, which carries social assets. Mainly, if a brand has its NFT, it delivers customers the priority of ownership of the goods. A branded NFT may carry collective value, appreciation potential, engagement, and a higher hierarchy level.

Besides, NFT marketing can create an engaging and fun customer experience. The key of NFT marketing is a sole social interaction in that customers experience a customised engagement with a brand and other users from the marketing tactics to processes. The customers could be brand advocates to recommend the brand to others.

How to do NFT marketing?

A vast majority of brands have caught the trend of NFT marketing. The scarce equity and social experience delivered by NFTs is the core component of NFT marketing. Following these two elements, we should try these marketing strategies.

1. NFT equipment in the virtual world

Owing to the pandemic, people are staying home more than going out. The gaming industry skyrocketed its revenue. Likewise, some brands capitalised on their products and followed the NFT trend, which gained a lot of customer engagement. Coca-Cola offered its NFT collectables in 2021 to reinterpret its heritage products across the digital world. Coca-Cola Friendship Box provided NFT equipment for Decentraland users, including Coca-Cola vintage refrigerators, Friendship Cards, Sound Visualizers and Coca-Cola Bubble Jackets. These NFTs attached the speciality of Coca-Cola products which created a unique customer experience for its customers.

1. Customised collectors

Some brands started to create their NFT collectables aligning with their products. In the fast-food industry, you never knew that MacDonald unfolded the first NFT artwork, “Big Mac Rubik’s Cube”, in 2021. The company also gave away this unique artwork to its staff and consumers, gaining customer loyalty and brand awareness.

1. NFT Limited edition joint with artists

Some brands capitalise on the popularity of artists that produce creative artworks to attract customer attention. Brands combine their attributes and uniqueness into the concept of artwork by the artists. The NFT marketing is apt to formulate stories for brands and improve the value.

Givenchy Beauty has revealed an NFT artwork that joined with Amer Singh to support young LGBTQIA people 15 to 30 years old. This initiative not only adopted the NFT artworks but also promoted its brand by expressing brand commitment to inclusiveness of the society.

There is no doubt that businesses need to adapt to the ever-changing world.

Brands need NFTs as a marketing tool to promote brands and raise awareness. NFT marketing is a mega-trend to digital campaigns.

Thank you Coca-Cola Company for the picture.