Zero Cost Marketing Tactics That Outperform Traditional Advertising
Marketing in the digital era is much more complete and multifaceted compared to marketing pre-digitalisation. The way in which we operate on a human level has changed drastically, meaning the way in which we market has adapted to accommodate.
A key player in this change of attitudes and behaviours has been the COVID-19 pandemic. New meaning has been brought to life. Certain aspects of our day-to-day life mean much more to us now than they did pre-pandemic.
Traditional forms of advertising no longer cut it. As we now have a new meaning to life, it means our views and values have changed drastically. What used to be effective in attracting customers no longer is, so what does this mean for marketers?
Marketers now need to start thinking outside the box when it comes to their marketing tactics. In order to outperform traditional forms of advertising, marketers need to get creative and start looking at tasks from new perspectives.
Not sure where to start? Here are our zero-cost marketing tactics that are set to outperform traditional advertising.
Focus On Your relationships
Having a solid foundation between yourself, your clients, your customers, and your competitors is more important than you may think. Whilst attending networking events may be on your radar, they can become costly and timely.
Instead, consider spending your time and attention on creating a strategic plan to cultivate meaningful relationships and partnerships. Becoming a member of organisations can help in creating networking opportunities. In most cases, it is free to sign up and provides you with the opportunity to network with others within your industry.
Similarly, social media platforms provide a place to mingle with the movers and shakers who are similar to your company. This freeway of connecting with key industry leaders gives ample opportunity for you to pivotal relationships without having to attend networking events.
Fine Tune Your Products and Services
It sounds simple, but there’s much more to it. Ensuring your product is completely up to scratch is a lot more important than you may think. One of the most effective forms of marketing is word of mouth, but it’s extremely hard to achieve. If a customer is highly satisfied with your product, they’re likely to recommend it to their friends.
When a consumer is recommended a product by a friend, they’re more likely to buy and trust that said recommended brand. So why is this important? If your product isn’t rock solid, chances are your customers won’t recommend it to other consumers. The problem with this is, you may face bad word-of-mouth, which will result in you not seeing business from those who have heard negative things.
Paying attention to reviews over a variety of sites is worth your time. Understanding what is being said about you, your business and its products is important in grasping the public thoughts. Negative reviews and ratings can influence the public’s view of your brand, so managing and being aware of such reviews can be crucial.
Consider a Loyalty Program
Creating a loyalty program is often overlooked, however, it can be a lot more effective than you may think. Implementing a loyalty program can be as simple as a strategic email list. Email marketing provides you with the opportunity to target your customers wherever they are. You can persuade customers to sign up through promotions, birthday offers, store credits; the list goes on. These are easy ways to create a network of loyal customers, whilst rewarding your customers for their support.
Partner with Other Businesses
Other businesses don’t have to be your worst enemies. Creating a healthy working relationship with other businesses allows you to create a business ally that sends customers in your direction.
Partnerships with businesses that are willing to support yours will give you ample opportunity to attract new customers. If you’re recommending your partner's business, your clients will likely go and support that business. If your partner business is recommending your business, their customers will support as well.
When it comes to marketing, it’s important to remember how to stay advanced in the digital era. You must ensure that you are on top of the latest trends and staying relevant. If you have any questions regarding your companies marketing, please get in contact with Marketing Eye today!
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