How Personal Is Too Personal On Social Media?
In no time, I responded. "Depends on whether I am married and have other plans" or something to this effect.
Her reply: "You have to spill, we really have to catch up!"
Now, if that was really what I was thinking, I would pick up the telephone. But I sent it, for the whole world to see, as a 'tongue in cheek' comment.
Then, the next half hour my phone rung off the hook and I was inundated with emails and texts. "Is it true?"
How personal is too personal on social media?
So, it got me thinking. How personal is too personal on social media? This comment was meant to be a laugh but others took it seriously. Actually, some of my family members took it seriously - which is quite disturbing really considering my current relationship status.
Twitter for small business
On Twitter, I continually find people sharing too much information and that is fine, if they don't belong to a 'brand' per se and that's how they personally want to be positioned. However, if you want to be seen as serious, the amount of personal information hitting the tweet box needs to be managed very carefully.
One thing I have learnt about social media is that Facebook is for friends and stalkers and the only real business benefit is for consumer based products and services as well as promoting events or links to viral marketing.
You can share what you want on it, as long as you know the audience and they know you, or you are managing your own profile out there on your facebook account.
With Twitter, it is more business orientated. As I have mentioned before, Marketing Eye achieves sales each week from our twitter account. Combined with the company website and blog, we probably get around 70% of our clients through this medium with the other 30% through referrals. We cannot handle the number of leads we receive each week which is a dilema that we are working on right now.
Reading the book about "Small Giants" is helpful in ascertaining what we want to achieve right here in Australia. Overseas is a different matter.
With Twitter, I try to talk about brands that I am exposed to and respond where possible to people who retweet our Marketing Eye tweets - afterall, this is what gets yoru brand really out there.
Occasionally, I may say something personal, but never too personal. Nothing like "I just broke up with someone", or "I had a fight with my marketing manager". That would be daft.
I may say, "I just had dinner at Fog... food was fabulous".
Blogging for small business
The Marketing Eye blog is a different story. The more personal the blog is, the more people who read it. In fact, since we have changed from being generic and more business orientated to discussing real life experiences and emotions, the blog has quadripled. The purpose of the blog is to communicate to small businesses and engage them long enough for them to build loyalty to our brand. By reading the Marketing Eye blog, people think they personally know me. That I am sitting down and having a cup of coffee with them. That I share the same business experiences as they do. Quite often, small businesses ring Marketing Eye, ask to speak to me and they don't want a proposal, they just want a contract to sign. They know me and the Marketing Eye brand already. They are sold.
For a marketing consultancy firm, that is music to our ears, let me tell you!
We keep the blog real and share real life experiences. Sometimes, a conversation with a friend or family member triggers something in my mind and I go back to the office and write a blog based on some element of that conversation. It gives people a better understanding of how life as an entrpreneur really works.
When we just write blogs on marketing and business with no particular personalised story, our blog would have 1000 or 2000 people per week and that is all. Big difference and if you are going to invest in spending time writing a blog each day like I do, you have to make sure that there is a ROI. Don't you?
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comments ( 3 )
compare the market
03 Nov 2012This article is actually a pleasant one it helps new web people, who are wishing for blogging.
Replykirsty
28 Mar 2012Being able to tell a story and take people on a journey is fundamental when delivering information and managing people in all areas of business. With so much information out there people need to see relevance or be able to emotionally relate to content in order to take off their blinkers and actually hear what is being said.
ReplyRen
21 Mar 2012hmm interesting concept. Mixing emotions, thoughts and personalization to spark readers interests. I am in agreeance with you again, you need to mix a hint of personalization with your blog to touch your audience and generate interest. It is different though when commenting on Facebook. You want to keep your identity secure, with drops of personalized (inside) information to keep your audience interested. Taking the approach less is more is the golden rule of thumb. When tweeting on Twitter you want to keep it professional, realistic and safe, leveraging your brand where possibly, through co-brandeded tweets and 'networking' as such. Expanding your identity and getting your name out there, but of course playing it safe.
ReplyAt the end of the day we are looking to appeal to a wide audience, 'people are people' and always want to be 'in the know', so for blogging purposes, I think its a great idea to personalize your business brand, make it a person that everyone can relate to by storytelling and ' expanding the hype' about the business name.
Another great blog!