Tag: AI - Page 2

As technology continues to advance, marketing is not left out of the picture. With the development of GPT-4, the next generation of AI-powered marketing tools, businesses can expect even more personalised, intuitive, and effective marketing strategies.

Artificial intelligence (AI) is a powerful tool that can help businesses analyse customer data and create more effective marketing strategies. In today's digital age, businesses are collecting more data than ever, and making sense of that data is crucial for success. By utilizing AI, businesses can gain valuable insights into customer behaviour and preferences, which can then be used to create targeted and personalized marketing campaigns.

Email marketing strategies are progressively being enhanced by artificial intelligence (AI). Businesses may use AI-powered solutions to analyse massive volumes of data and forecast client behaviour, allowing them to target their campaigns and customise their content. 

AI may be used, for instance, to segment email lists, forecast which recipients will read and interact with emails, and automatically create customised subject lines and content. 

AI-based systems may also track and evaluate the performance of previous campaigns and enhance the frequency and timing of email sends. As a result, businesses may boost ROI and the effectiveness of their email marketing efforts by leveraging these features.

Reflecting back on my time as an intern at Marketing Eye, I am incredibly grateful for the knowledge and skills I have obtained from this journey.

Before Marketing Eye, I had worked under one other marketing internship position. Although the titles were very similar, the work was vastly different. My role at Marketing Eye pushed me to work individually and hold greater accountability for my work. My greatest challenge initially (as my supervising marketing executives can attest to) was finishing my tasks within the recommended timeframe. Previously, I had worked in a team to complete a blog post and we were given several days. However, Marketing Eye pushed my ability to complete blog posts by myself, within at least a day. Initially, I could not comprehend finishing a blog post within a couple of hours as I would agonise and perfect each sentence as I went; making sure that each line was perfect. 

I eventually learned that this is an ineffective way to approach my tasks.

Trends tend to come and go throughout the years, but one thing is for sure they all have a large impact and influence on the entirety of the marketing world. The introduction of new marketing tools and resources has led to a heightened level of customers’ expectations and overall brand experience.

At 25 years of age, I started my first business, Insomnia. It was not my dream to own a business at that age, nor did I feel that I was quite ready...but when is anyone ever ready?

There are many challenges fast growing companies have, and at the forefront it tends to be not only how they market their company, but how they are able to optimise their marketing potential at an accelerated rate to achieve more successful outcomes.

If I was to say to you that I was able to give you a marketing strategy that guarantees a competitive advantage - would you say yes?

In fact, would you sign up now, knowing that it is highly unlikely that your competitors will get into the top 100 signup, which will complete the testing of the robot?

Artificial Intelligence (AI) is more than a buzzword and over the past couple of years, Salesforce, has been embarking on its next play in adding features to build a smarter, more intuitive solution.