Tag: marketing eye - Page 18

The last month or so has been unfamiliar territory to many small and mid-sized business owners. My first brush with Coronavirus was when a Melbourne - based Chinese employee said that she needed to go home to China to look after her family as they had become ill. I immediately understood her predicament and took the required steps to ensure that we knew enough information on the topic to forge ahead.

For as long as I have been working, creatives have been part of my job. I may come up with the ideas, but they make it happen from a visual perspective.

There are many obvious reasons why you need a marketing strategy, but in case you are sitting on your hands and procrastinating, here are 50 reasons that you cannot ignore!

The use of influencers in marketing is not new. Celebrities, movie stars, supermodels and athletes have been influencing us through traditional marketing campaigns forever. From pushing beauty products, being brand ambassadors, or simply telling us what bank they use, they have long been an integral part of many brands marketing strategy.

Every person in business strives for the same goal- SUCCESS. Those who don’t achieve it believe those who do must have gotten “lucky”. Those who attain this much-desired goal know that luck has nothing to do with it.

Marketing Executive | Client Accounts

Marketing Eye is an international marketing consulting firm that offers businesses an outsourced marketing department or a team of people who complement an existing business unit. We work for companies that are small, mid-market and sometimes large global corporations. 

Blogging is essential for each and every business, especially within this day and age. Most businesses underestimate the importance and added value blogging brings to the table for both your customers and your stakeholders.

The Language of Marketing Eye

Many successful companies have a "company language" that everyone in the organisation has been trained on, it’s embedded in the way they talk, the way they write and the way they communicate ideas. The power of language is so huge that Marketing Eye suggests every business should add a company language element to their corporate identity or style guide. It’s as important if not more important than your visual identity. It compliments your tone of voice and supports your written communications and marketing pieces.

The world of social media can be a difficult one to navigate, as it comes with a variety of endless opportunities and possibilities for businesses future overarching success. The overwhelming growth of social media platforms creates a sense of pressure on businesses to display a conscious active presence on all these diverse platforms; from Facebook, Instagram to YouTube, this list goes on and on. One of the main causes of failed social media strategies are due to businesses utilising and prioritising the wrong social media platforms for their particular industry and consumer market.

Over the past few months, Marketing Eye has hosted hundreds of marketing workshops. There have been many reasons for that, but mostly, companies are keen to start 2019 off strong. To do that, they need to get all of their key people in one room (or on one call) and go through their business objectives, sales goals and marketing activities for the year ahead.