Marketing Strategy Blog - Marketing - Page 11

Businesses, brands, and marketing teams have a lot they must account for nowadays. As social media and content marketing is still on the rise, keeping tabs on the number of followers, likes, comments, shares, tags, etc, on such a large number of social media platforms, finding the time to shift through your Google rankings can sometimes be overlooked. But as Search Engine Optimization continues to be a key factor in a company’s marketing regime, keeping on top of these statistics is crucial to your business's success.

Recent studies have shown that although social media has taken over our social lives, Google is still the most popular website worldwide. With more than 86 billion total monthly visits in comparison to that of Facebook who only get 20 billion and Instagram and Amazon who only get 4 billion, Google is still a website you should care about and invest in, going into 2022. 

Quality and meaningful content is easily the most effective way to engage and have meaningful interactions with customers. Content when used correctly, can educate, relate to, empathise with and communicate with customers from all walks of life. That’s not to say you can just hop on your laptop and start writing the first things that pop into your head, there’s a lot of thought and planning behind even the most spontaneous of posts. Here are 7 of the top current writing trends that can help you better engage and connect with more of your customers.

In business, data is everything. It dictates every single decision that is made, big or small. This fact is becoming ever more apparent as businesses continue to embrace the digital age, employing the use of technology for everything from their marketing strategies, all the way through to their business platforms. Therefore, understanding what all this accumulated data means has never been more important. That’s why every marketing department needs a taxonomy specialist. A rather unknown role, in the marketing context, it is the taxonomy specialist’s job to group and organise data. 

The digital shift has changed the way marketers’ market, and how consumers consume marketing. The journey consumers take in 2021 is far different to the one they used to follow. Digital marketing is no longer just about having videos go viral and generating likes and comments.

In the past two years, we have seen a drastic change in the way we interact with each other. The COVID-19 pandemic happened, and meant that for the vast majority of us, the only way to remain connected with one and other was through our screens.

Overnight, we were forced into a new way of life, and digital transformation became essential for most businesses. Companies that were reluctant to jump on the digital wave had to quickly adapt to this new COVID normal of communicating online, and those that didn’t suffered the consequences. 

There are misconceptions that email marketing is an outdated and ineffective form of advertising against the advancements of modern technology. Email marketing is in fact far from dead. Statistics evince that 90% of adults and 74% of teenagers regularly check their emails.  Although email is evidently not the most up-to-date form of marketing, it is still regularly used by consumers and thus should be utilized correctly in your companies marketing campaign. It is ‘one of the most popular, cost effective and highest performing marketing channels currently available’. That is why it is integral that your marketing team perfects your email marketing strategy.

There is extreme importance in the very first email marketing campaign you run. First impressions are everything, and your marketing team should ensure that the imprint of your company left in the consumers mind is positive. From the first email marketing campaign you organize you are creating your first client list, forming relationships with whom are regarded as your loyal customers. The format and information in this campaign will also leave a long-lasting impression pertaining to your brand identity in the consumers mind. There are many advantages of email marketing, however your company will only be able to benefit from these if this form of advertising is executed correctly the first time. There is no coming back from incorrect greetings or unappealing email designs. Those kinds of mistakes remain engrained in a customer’s memory.